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ORCIDMarketing Science, Volume 36
Volume 36, Number 1, January - February 2017
- Olivier Toubia, Oded Netzer:
Idea Generation, Creativity, and Prototypicality. 1-20 - Elisabeth Honka
, Pradeep Chintagunta:
Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry. 21-42 - Garrett A. Johnson, Randall A. Lewis, David H. Reiley:
When Less Is More: Data and Power in Advertising Experiments. 43-53 - Dong Soo Kim, Roger A. Bailey, Nino Hardt, Greg M. Allenby:
Benefit-Based Conjoint Analysis. 54-69 - Noam Shamir:
Cartel Formation Through Strategic Information Leakage in a Distribution Channel. 70-88 - Inyoung Chae, Andrew T. Stephen, Yakov Bart, Dai Yao:
Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns. 89-104 - Beth L. Fossen, David A. Schweidel:
Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity. 105-123 - Steven M. Shugan, Jihwan Moon, Qiaoni Shi, Nanda S. Kumar:
Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End. 124-139 - Yupeng Chen, Raghuram Iyengar, Garud Iyengar:
Modeling Multimodal Continuous Heterogeneity in Conjoint Analysis - A Sparse Learning Approach. 140-156
Volume 36, Number 2, March - April 2017
- Jean-Pierre Dubé, Xueming Luo, Zheng Fang:
Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment. 161-186 - Minah H. Jung, Leif D. Nelson, Uri Gneezy, Ayelet Gneezy:
Signaling Virtue: Charitable Behavior Under Consumer Elective Pricing. 187-194 - Arun Gopalakrishnan, Eric T. Bradlow, Peter S. Fader:
A Cross-Cohort Changepoint Model for Customer-Base Analysis. 195-213 - Gérard P. Cachon, Pnina Feldman:
Is Advance Selling Desirable with Competition? 214-231 - Mercedes Esteban-Bravo, Jose M. Vidal-Sanz, Gökhan Yildirim:
Can Retail Sales Volatility be Curbed Through Marketing Actions? 232-253 - Antonio Moreno, Christian Terwiesch:
The Effects of Product Line Breadth: Evidence from the Automotive Industry. 254-271 - Sarah Yini Gao, Wei Shi Lim, Christopher S. Tang:
Entry of Copycats of Luxury Brands. 272-289 - Coby Morvinski, On Amir, Eitan Muller:
"Ten Million Readers Can't Be Wrong!, " or Can They? On the Role of Information About Adoption Stock in New Product Trial. 290-300 - Weining Bao, Jian Ni:
Could Good Intentions Backfire? An Empirical Analysis of the Bank Deposit Insurance. 301-319
Volume 36, Number 3, May - June 2017
- K. Sudhir:
Editorial - Acknowledging 2016 Marketing Science Contributions. 327-328
- Yacheng Sun, Xiaojing Dong, Shelby McIntyre:
Motivation of User-Generated Content: Social Connectedness Moderates the Effects of Monetary Rewards. 329-337 - Nitin Mehta, Jian Ni, Kannan Srinivasan, Baohong Sun:
A Dynamic Model of Health Insurance Choices and Healthcare Consumption Decisions. 338-360 - Shubhranshu Singh:
Competition in Corruptible Markets. 361-381 - Hongju Liu, Qiang Liu, Pradeep K. Chintagunta:
Promotion Spillovers: Drug Detailing in Combination Therapy. 382-401 - Dmitri Kuksov, Ashutosh Prasad, Mohammad Zia:
In-Store Advertising by Competitors. 402-425 - Koray Cosguner, Tat Y. Chan, P. B. (Seethu) Seetharaman:
Behavioral Price Discrimination in the Presence of Switching Costs. 426-435 - Lin Boldt, Neeraj Arora:
Dyadic Compromise Effect. 436-452 - Olivier Rubel, Prasad A. Naik:
Robust Dynamic Estimation. 453-467
Volume 36, Number 4, July - August 2017
- Ron N. Borkovsky, Avi Goldfarb, Avery M. Haviv, Sridhar Moorthy:
Measuring and Understanding Brand Value in a Dynamic Model of Brand Management. 471-499 - Eric M. Schwartz, Eric T. Bradlow, Peter S. Fader:
Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments. 500-522 - Donald Ngwe:
Why Outlet Stores Exist: Averting Cannibalization in Product Line Extensions. 523-541 - Babur De los Santos, Sergei Koulayev:
Optimizing Click-Through in Online Rankings with Endogenous Search Refinement. 542-564 - Stephan Seiler, Fabio Pinna:
Estimating Search Benefits from Path-Tracking Data: Measurement and Determinants. 565-589 - Mitsukuni Nishida:
First-Mover Advantage Through Distribution: A Decomposition Approach. 590-609 - Song Lin:
Add-on Policies Under Vertical Differentiation: Why Do Luxury Hotels Charge for Internet While Economy Hotels Do Not? 610-625 - Richard Friberg, Mark Sanctuary:
The Effect of Retail Distribution on Sales of Alcoholic Beverages. 626-641
Volume 36, Number 5, September - October 2017
- Davide Proserpio, Georgios Zervas:
Online Reputation Management: Estimating the Impact of Management Responses on Consumer Reviews. 645-665 - Yuxin Chen, Xinxin Li, Monic Sun:
Competitive Mobile Geo Targeting. 666-682 - Yi Zhu, Anthony J. Dukes:
Prominent Attributes Under Limited Attention. 683-698 - Harikesh S. Nair, Sanjog Misra, William J. Hornbuckle IV, Ranjan Mishra, Anand Acharya:
Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation. 699-725 - Dinesh Puranam, Vishal Narayan, Vrinda Kadiyali:
The Effect of Calorie Posting Regulation on Consumer Opinion: A Flexible Latent Dirichlet Allocation Model with Informative Priors. 726-746 - Kinshuk Jerath, Sang-Hyun Kim, Robert Swinney:
Product Quality in a Distribution Channel with Inventory Risk. 747-761 - Chenxi Li, Xueming Luo, Cheng Zhang, Xiaoyi Wang:
Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness. 762-779 - Yuxin Chen, Oded Koenigsberg, Z. John Zhang:
Pay-as-You-Wish Pricing. 780-791 - Yuri Peers, Harald J. van Heerde, Marnik G. Dekimpe:
Marketing Budget Allocation Across Countries: The Role of International Business Cycles. 792-809
Volume 36, Number 6, November - December 2017
- K. Sudhir:
Congratulations to Richard Thaler for Winning the Nobel Prize in Economics. 813-814
- Nicholas Economides, Przemyslaw Jeziorski:
Mobile Money in Tanzania. 815-837 - Stephan Seiler, Song Yao, Wenbo Wang:
Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment. 838-861 - Seshadri Tirunillai, Gerard J. Tellis:
Does Offline TV Advertising Affect Online Chatter? Quasi-Experimental Analysis Using Synthetic Control. 862-878 - Matthew Chesnes, Weijia (Daisy) Dai, Ginger Zhe Jin:
Banning Foreign Pharmacies from Sponsored Search: The Online Consumer Response. 879-907 - Pavel Kireyev, Vineet Kumar, Elie Ofek:
Match Your Own Price? Self-Matching as a Retailer's Multichannel Pricing Strategy. 908-930 - Ram Bala, Pradeep Bhardwaj, Pradeep K. Chintagunta:
Pharmaceutical Product Recalls: Category Effects and Competitor Response. 931-943 - Jean-Pierre Dubé, Zheng Fang, Nathan Fong, Xueming Luo:
Competitive Price Targeting with Smartphone Coupons. 944-975 - Shijie Lu, Sha Yang:
Investigating the Spillover Effect of Keyword Market Entry in Sponsored Search Advertising. 976-998 - Maxim Sinitsyn:
Pricing with Prescheduled Sales. 999-1014
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