""Ten Million Readers Can't Be Wrong!, " or Can They? On the Role of ..."

Coby Morvinski, On Amir, Eitan Muller (2017)

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DOI: 10.1287/MKSC.2016.1011

access: closed

type: Journal Article

metadata version: 2020-05-14

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  - https://dblp.org/rec/journals/mktsci/MorvinskiAM17
Coby Morvinski, On Amir, Eitan Muller:
"Ten Million Readers Can't Be Wrong!, " or Can They? On the Role of Information About Adoption Stock in New Product Trial. Mark. Sci. 36(2): 290-300 (2017)

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