"Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment."

Jean-Pierre Dubé, Xueming Luo, Zheng Fang (2017)

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DOI: 10.1287/MKSC.2016.1012

access: closed

type: Journal Article

metadata version: 2020-08-24

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Jean-Pierre Dubé, Xueming Luo, Zheng Fang:
Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment. Mark. Sci. 36(2): 161-186 (2017)

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