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ORCIDMarketing Science, Volume 32
Volume 32, Number 1, January / February 2013
- Preyas S. Desai:
Editorial - Marketing Science Replication and Disclosure Policy. 1-3 - Pradeep Chintagunta
, Dominique M. Hanssens, John R. Hauser, Jagmohan Singh Raju, Kannan Srinivasan, Richard Staelin:
Editorial - Marketing Science: A Strategic Review. 4-7
- Carl F. Mela, Jason M. T. Roos, Yiting Deng:
Invited Paper - A Keyword History of Marketing Science. 8-18
- Brett R. Gordon, Wesley R. Hartmann:
Advertising Effects in Presidential Elections. 19-35 - Yuxin Chen, Tony Haitao Cui:
The Benefit of Uniform Price for Branded Variants. 36-50 - Dmitri Kuksov, Kangkang Wang:
A Model of the "It" Products in Fashion. 51-69 - Alok R. Saboo, Rajdeep Grewal:
Stock Market Reactions to Customer and Competitor Orientations: The Case of Initial Public Offerings. 70-88 - Stefan Stremersch, Vardit Landsman, Sriram Venkataraman:
The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space. 89-110 - Adib Bagh, Hemant K. Bhargava:
How to Price Discriminate When Tariff Size Matters. 111-126 - Csilla Horváth, Dennis Fok:
Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects of Price Promotions. 127-152 - Yi Zhao, Sha Yang, Vishal Narayan, Ying Zhao:
Modeling Consumer Learning from Online Product Reviews. 153-169 - Stephan Wachtel, Thomas Otter:
Successive Sample Selection and Its Relevance for Management Decisions. 170-185
Volume 32, Number 2, March 2013
- Jan R. Landwehr, Aparna A. Labroo, Andreas Herrmann:
Erratum. v - Russell S. Winer:
2011-2012 Gary L. Lilien ISMS-MSI Practice Prize Competition - Special Section Introduction. 191-193 - V. Kumar, Vikram Bhaskaran, Rohan Mirchandani, Milap Shah:
Practice Prize Winner - Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey. 194-212 - Bernd Skiera, Nadia Abou Nabout:
Practice Prize Paper - PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising. 213-220 - Ashish Sinha, Anna Sahgal, Sharat K. Mathur:
Practice Prize Paper - Category Optimizer: A Dynamic-Assortment, New-Product-Introduction, Mix-Optimization, and Demand-Planning System. 221-228 - Gary L. Lilien, John H. Roberts, Venkatesh Shankar:
Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects. 229-245 - Upender Subramanian, Jagmohan S. Raju, Z. John Zhang:
Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysis. 246-270 - Kevin Y. C. Chung, Timothy P. Derdenger, Kannan Srinivasan:
Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of Nike Golf Balls. 271-293 - Dmitri Kuksov, Ron Shachar, Kangkang Wang:
Advertising and Consumers' Communications. 294-309 - Chen Lin, Sriram Venkataraman, Sandy D. Jap:
Media Multiplexing Behavior: Implications for Targeting and Media Planning. 310-324 - Julio J. Rotemberg:
Expected Firm Altruism, Quality Provision, and Brand Extensions. 325-341 - Elie Ofek, Özge Turut:
Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty. 342-355
Volume 32, Number 3, May / June 2013
- Preyas S. Desai:
Editorial - Acknowledging 2012 Marketing Science Contributors. 365-367
- Olivier Toubia, Andrew T. Stephen:
Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter? 368-392 - Chakravarthi Narasimhan, Özge Turut:
Differentiate or Imitate? The Role of Context-Dependent Preferences. 393-410 - Liang Guo, Ganesh Iyer:
Multilateral Bargaining and Downstream Competition. 411-430 - Tanjim Hossain, John Morgan:
When Do Markets Tip? A Cognitive Hierarchy Approach. 431-453 - Sanghak Lee, Jaehwan Kim, Greg M. Allenby:
A Direct Utility Model for Asymmetric Complements. 454-470 - David A. Schweidel, George Knox:
Incorporating Direct Marketing Activity into Latent Attrition Models. 471-487 - Richard A. Briesch, William R. Dillon, Edward J. Fox:
Category Positioning and Store Choice: The Role of Destination Categories. 488-509 - Kilsun Kim, Dilip Chhajed, Yunchuan Liu:
Can Commonality Relieve Cannibalization in Product Line Design? 510-521 - Ram Bala, Pradeep Bhardwaj, Yuxin Chen:
Offering Pharmaceutical Samples: The Role of Physician Learning and Patient Payment Ability. 522-527
Volume 32, Number 4, July / August 2013
- Joachim Büschken, Thomas Otter, Greg M. Allenby:
The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis. 533-553 - Taylan Yalcin, Elie Ofek, Oded Koenigsberg, Eyal Biyalogorsky:
Complementary Goods: Creating, Capturing, and Competing for Value. 554-569 - Eva Ascarza, Bruce G. S. Hardie:
A Joint Model of Usage and Churn in Contractual Settings. 570-590 - Sherif Nasser, Danko Turcic, Chakravarthi Narasimhan:
National Brand's Response to Store Brands: Throw In the Towel or Fight Back? 591-608 - Pedro M. Gardete:
Cheap-Talk Advertising and Misrepresentation in Vertically Differentiated Markets. 609-621 - Mehmet Gümüs, Saibal Ray, Shuya Yin:
Returns Policies Between Channel Partners for Durable Products. 622-643 - Ron Berman, Zsolt Katona:
The Role of Search Engine Optimization in Search Marketing. 644-651 - Zheyin (Jane) Gu, Yunchuan Liu:
Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction. 652-668 - Stefano Colombo:
Product Differentiation and Collusion Sustainability When Collusion Is Costly. 669-674
Volume 32, Number 5, September / October 2013
- Doug J. Chung:
The Dynamic Advertising Effect of Collegiate Athletics. 679-698 - Robert P. Rooderkerk, Harald J. van Heerde, Tammo H. A. Bijmolt:
Optimizing Retail Assortments. 699-715 - Ofer Mintz, Imran S. Currim, Ivan Jeliazkov:
Information Processing Pattern and Propensity to Buy: An Investigation of Online Point-of-Purchase Behavior. 716-732 - Wilfred Amaldoss, Chuan He:
Pricing Prototypical Products. 733-752 - Michael Braun, Wendy W. Moe:
Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories. 753-767 - Robert Ridlon, Jiwoong Shin:
Favoring the Winner or Loser in Repeated Contests. 768-785 - Raghunath Singh Rao, Richard Schaefer:
Conspicuous Consumption and Dynamic Pricing. 786-804 - Niladri B. Syam, Amit Pazgal:
Co-Creation with Production Externalities. 805-820 - Yongquan Lan, Yanzhi Li, Zhongsheng Hua:
Commentary - On "Equilibrium Returns Policies in the Presence of Supplier Competition". 821-823
Volume 32, Number 6, November - December 2013
- Timothy P. Derdenger, Vineet Kumar:
The Dynamic Effects of Bundling as a Product Strategy. 827-859 - Hema Yoganarasimhan:
The Value of Reputation in an Online Freelance Marketplace. 860-891 - Kenneth C. Wilbur, Linli Xu, David Kempe:
Correcting Audience Externalities in Television Advertising. 892-912 - Andrew T. Ching, Tülin Erdem, Michael P. Keane:
Invited Paper - Learning Models: An Assessment of Progress, Challenges, and New Developments. 913-938 - Zixia Cao, Alina Sorescu:
Wedded Bliss or Tainted Love? Stock Market Reactions to the Introduction of Cobranded Products. 939-959 - Jae Young Lee, David R. Bell:
Neighborhood Social Capital and Social Learning for Experience Attributes of Products. 960-976 - Jing Wang, Anocha Aribarg, Yves F. Atchadé:
Modeling Choice Interdependence in a Social Network. 977-997 - Amit Pazgal, David Soberman, Raphael Thomadsen:
Profit-Increasing Consumer Exit. 998-1008
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