"Vaporware, Suddenware, and Trueware: New Product Preannouncements Under ..."

Elie Ofek, Özge Turut (2013)

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DOI: 10.1287/MKSC.1120.0762

access: closed

type: Journal Article

metadata version: 2020-05-14

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Elie Ofek, Özge Turut:
Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty. Mark. Sci. 32(2): 342-355 (2013)

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