"Practice Prize Winner - Creating a Measurable Social Media Marketing ..."

V. Kumar et al. (2013)

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DOI: 10.1287/MKSC.1120.0768

access: closed

type: Journal Article

metadata version: 2020-05-14

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V. Kumar, Vikram Bhaskaran, Rohan Mirchandani, Milap Shah:
Practice Prize Winner - Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey. Mark. Sci. 32(2): 194-212 (2013)

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