"Bang for the Buck: Gain-Loss Ratio as a Driver of Judgment and Choice."

Bart de Langhe, Stefano Puntoni (2015)

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DOI: 10.1287/MNSC.2014.2045

access: closed

type: Journal Article

metadata version: 2024-10-06

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Bart de Langhe, Stefano Puntoni:
Bang for the Buck: Gain-Loss Ratio as a Driver of Judgment and Choice. Manag. Sci. 61(5): 1137-1163 (2015)

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