"Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis."

Wilfred Amaldoss, Preyas S. Desai, Woochoel Shin (2015)

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DOI: 10.1287/MNSC.2014.2033

access: closed

type: Journal Article

metadata version: 2020-10-26

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Wilfred Amaldoss, Preyas S. Desai, Woochoel Shin:
Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis. Manag. Sci. 61(3): 507-519 (2015)

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