"The Dynamic Impact of Product-Harm Crises on Brand Preference and ..."

Yan Liu, Venkatesh Shankar (2015)

> Home

Details and statistics

DOI: 10.1287/MNSC.2014.2095

access: closed

type: Journal Article

metadata version: 2026-02-01

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/mansci/0025S15
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/mansci/0025S15
Yan Liu, Venkatesh Shankar:
The Dynamic Impact of Product-Harm Crises on Brand Preference and Advertising Effectiveness: An Empirical Analysis of the Automobile Industry. Manag. Sci. 61(10): 2514-2535 (2015)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.