"The impact of affective design of product packaging upon consumer purchase ..."

Cathy Barnes, Christian Southee, Brian Henson (2003)

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DOI: 10.1145/782896.782930

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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Cathy Barnes, Christian Southee, Brian Henson:
The impact of affective design of product packaging upon consumer purchase decisions. DPPI 2003: 134-135

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