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Journal Articles
- 2023
[j11]Øystein Daljord, Carl F. Mela
, Jason M. T. Roos, Jim Sprigg, Song Yao:
The Design and Targeting of Compliance Promotions. Mark. Sci. 42(5): 866-891 (2023)- 2020
- [j10]Hana Choi, Carl F. Mela, Santiago R. Balseiro, Adam Leary:
Online Display Advertising Markets: A Literature Review and Future Directions. Inf. Syst. Res. 31(2): 556-575 (2020) - 2019
- [j9]Hana Choi, Carl F. Mela:
Monetizing Online Marketplaces. Mark. Sci. 38(6): 948-972 (2019) - 2016
- [j8]Dae-Yong Ahn, Jason A. Duan, Carl F. Mela:
Managing User-Generated Content: A Dynamic Rational Expectations Equilibrium Approach. Mark. Sci. 35(2): 284-303 (2016) - [j7]Bart J. Bronnenberg, Jun B. Kim, Carl F. Mela:
Zooming In on Choice: How Do Consumers Search for Cameras Online? Mark. Sci. 35(5): 693-712 (2016) - 2013
- [j6]Carl F. Mela, Jason M. T. Roos, Yiting Deng:
Invited Paper - A Keyword History of Marketing Science. Mark. Sci. 32(1): 8-18 (2013) - 2011
- [j5]Song Yao, Carl F. Mela:
A Dynamic Model of Sponsored Search Advertising. Mark. Sci. 30(3): 447-468 (2011) - [j4]Carl F. Mela:
Structural Workshop Paper - Data Selection and Procurement. Mark. Sci. 30(6): 965-976 (2011) - 2008
- [j3]Bart J. Bronnenberg, Michael W. Kruger, Carl F. Mela:
Database Paper - The IRI Marketing Data Set. Mark. Sci. 27(4): 745-748 (2008) - [j2]Song Yao, Carl F. Mela:
Online Auction Demand. Mark. Sci. 27(5): 861-885 (2008) - [j1]Mehmet Berk Ataman, Carl F. Mela, Harald J. van Heerde:
Building Brands. Mark. Sci. 27(6): 1036-1054 (2008)
Informal and Other Publications
- 2022
- [i1]Boya Xu, Yiting Deng, Carl F. Mela:
A Scalable Recommendation Engine for New Users and Items. CoRR abs/2209.06128 (2022)
Coauthor Index
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