"Standard Plans or Membership Bundles? Competitive Paid Membership ..."

Shun Li, Li Li, Kun Zhang (2026)

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DOI: 10.1109/TEM.2025.3640147

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type: Journal Article

metadata version: 2026-01-17

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Shun Li, Li Li, Kun Zhang:
Standard Plans or Membership Bundles? Competitive Paid Membership Strategies for Video Platforms. IEEE Trans. Engineering Management 73: 599-611 (2026)

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