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"Online-to-Store Channel Expansion Strategies: Cost, Heterogeneity, and Power."
Xu Chen, Ying Peng, Xiaojun Wang (2024)
- Xu Chen

, Ying Peng
, Xiaojun Wang
:
Online-to-Store Channel Expansion Strategies: Cost, Heterogeneity, and Power. IEEE Trans. Engineering Management 71: 9258-9269 (2024)

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