"Gamification for consumer loyalty: An exploration of unobserved ..."

Tyreal Yizhou Qian et al. (2023)

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DOI: 10.1016/J.TELE.2023.102062

access: open

type: Journal Article

metadata version: 2024-10-06

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Tyreal Yizhou Qian, Bo Yu, Robbie Matz, Lei Luo, Chenglong Xu:
Gamification for consumer loyalty: An exploration of unobserved heterogeneity in gamified esports social live streaming. Telematics Informatics 85: 102062 (2023)

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