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"Deconstructing gamification: evaluating the effectiveness of continuous ..."
Oren Zuckerman, Ayelet Gal-Oz (2014)
- Oren Zuckerman, Ayelet Gal-Oz:

Deconstructing gamification: evaluating the effectiveness of continuous measurement, virtual rewards, and social comparison for promoting physical activity. Pers. Ubiquitous Comput. 18(7): 1705-1719 (2014)

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