"Why do players purchase in mobile social network games? An examination of ..."

Taozhen Huang, Zheshi Bao, Yan Li (2017)

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DOI: 10.1108/PROG-12-2016-0078

access: closed

type: Journal Article

metadata version: 2017-09-29

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Taozhen Huang, Zheshi Bao, Yan Li:
Why do players purchase in mobile social network games? An examination of customer engagement and of uses and gratifications theory. Program 51(3): 259-277 (2017)

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