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"The effect of customers' perceived benefits on virtual brand community ..."

Name: dblp XML data dump
Creator: Schloss Dagstuhl - Leibniz Center for Informatics
Published: 1993
License: https://creativecommons.org/publicdomain/zero/1.0/
Keywords: dblp, XML, computer science, scholarly publications, metadata

Min Jung Kang, Dong-Hee Shin (2016)

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DOI: 10.1108/OIR-09-2015-0300

access: closed

type: Journal Article

metadata version: 2020-05-25

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Min Jung Kang, Dong-Hee Shin:
The effect of customers' perceived benefits on virtual brand community loyalty. Online Inf. Rev. 40(3): 298-315 (2016)

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