"When Promotions Meet Operations: Cross-Selling and Its Effect on Call ..."

Mor Armony, Itai Gurvich (2010)

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DOI: 10.1287/MSOM.1090.0281

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type: Journal Article

metadata version: 2024-05-07

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Mor Armony, Itai Gurvich:
When Promotions Meet Operations: Cross-Selling and Its Effect on Call Center Performance. Manuf. Serv. Oper. Manag. 12(3): 470-488 (2010)

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