"Frontiers: In-Consumption Social Listening with Moment-to-Moment ..."

Qiang Zhang, Wenbo Wang, Yuxin Chen (2020)

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DOI: 10.1287/MKSC.2019.1215

access: closed

type: Journal Article

metadata version: 2020-05-14

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Qiang Zhang, Wenbo Wang, Yuxin Chen:
Frontiers: In-Consumption Social Listening with Moment-to-Moment Unstructured Data: The Case of Movie Appreciation and Live Comments. Mark. Sci. 39(2): 285-295 (2020)

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