"Regulating Deceptive Advertising: False Claims and Skeptical Consumers."

Yue Wu, Tansev Geylani (2020)

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DOI: 10.1287/MKSC.2020.1221

access: closed

type: Journal Article

metadata version: 2025-09-25

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Yue Wu, Tansev Geylani:
Regulating Deceptive Advertising: False Claims and Skeptical Consumers. Mark. Sci. 39(4): 788-806 (2020)

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