"What Cookie-Based Advertising Effectiveness Fails to Measure."

Min Tian, Paul R. Hoban, Neeraj Arora (2024)

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DOI: 10.1287/MKSC.2023.1453

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type: Journal Article

metadata version: 2026-02-25

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Min Tian, Paul R. Hoban, Neeraj Arora:
What Cookie-Based Advertising Effectiveness Fails to Measure. Mark. Sci. 43(2): 407-418 (2024)

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