"Targeted Advertising as Implicit Recommendation: Strategic Mistargeting ..."

Z. Eddie Ning, Jiwoong Shin, Jungju Yu (2025)

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DOI: 10.1287/MKSC.2023.0117

access: closed

type: Journal Article

metadata version: 2025-05-01

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Z. Eddie Ning, Jiwoong Shin, Jungju Yu:
Targeted Advertising as Implicit Recommendation: Strategic Mistargeting and Personal Data Opt-out. Mark. Sci. 44(2): 390-410 (2025)

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