"Practice Prize Paper - Uncovering Implicit Consumer Needs for ..."

V. Kumar, Denish Shah (2011)

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DOI: 10.1287/MKSC.1100.0610

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type: Journal Article

metadata version: 2020-05-14

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V. Kumar, Denish Shah:
Practice Prize Paper - Uncovering Implicit Consumer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities' Variable Annuity Sales. Mark. Sci. 30(4): 595-603 (2011)

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