"Behavior-Based Pricing Under Informed Privacy Consent: Unraveling Autonomy ..."

Yunhyoung Kim, Haitao Tony Cui, Yi Zhu (2025)

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DOI: 10.1287/MKSC.2024.0867

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type: Journal Article

metadata version: 2026-02-01

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Yunhyoung Kim, Haitao Tony Cui, Yi Zhu:
Behavior-Based Pricing Under Informed Privacy Consent: Unraveling Autonomy Paradox. Mark. Sci. 44(6): 1362-1380 (2025)

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