"When Consumers Learn, Money Burns: Signaling Quality via Advertising with ..."

Yogesh V. Joshi, Andrés Musalem (2021)

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DOI: 10.1287/MKSC.2020.1246

access: closed

type: Journal Article

metadata version: 2021-04-07

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Yogesh V. Joshi, Andrés Musalem:
When Consumers Learn, Money Burns: Signaling Quality via Advertising with Observational Learning and Word of Mouth. Mark. Sci. 40(1): 168-188 (2021)

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