"The Promotional Effects of Live Streams by Twitch Influencers."

Yufeng Huang, Ilya Morozov (2025)

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DOI: 10.1287/MKSC.2022.0400

access: closed

type: Journal Article

metadata version: 2025-09-11

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Yufeng Huang, Ilya Morozov:
The Promotional Effects of Live Streams by Twitch Influencers. Mark. Sci. 44(4): 916-932 (2025)

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