"Estimating Demand Heterogeneity Using Aggregated Data: An Application to ..."

Paulo Albuquerque, Bart J. Bronnenberg (2009)

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DOI: 10.1287/MKSC.1080.0403

access: closed

type: Journal Article

metadata version: 2020-05-14

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Paulo Albuquerque, Bart J. Bronnenberg:
Estimating Demand Heterogeneity Using Aggregated Data: An Application to the Frozen Pizza Category. Mark. Sci. 28(2): 356-372 (2009)

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