"The Pleasant Visual Path to Review Helpfulness: Picture-Evoked Emotional ..."

Yifan Yu et al. (2026)

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DOI: 10.25300/MISQ/2025/17965

access: closed

type: Journal Article

metadata version: 2026-03-24

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Yifan Yu, Xinyao Wang, Jinghua Huang, Yong Tan:
The Pleasant Visual Path to Review Helpfulness: Picture-Evoked Emotional Valence and Picture-Text Alignment. MIS Q. 50(1): 243-268 (2026)

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