"The Value of Pop-Up Stores on Retailing Platforms: Evidence from a Field ..."

Dennis J. Zhang et al. (2019)

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DOI: 10.1287/MNSC.2019.3410

access: closed

type: Journal Article

metadata version: 2025-01-19

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Dennis J. Zhang, Hengchen Dai, Lingxiu Dong, Qian Wu, Lifan Guo, Xiaofei Liu:
The Value of Pop-Up Stores on Retailing Platforms: Evidence from a Field Experiment with Alibaba. Manag. Sci. 65(11): 5142-5151 (2019)

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