"The Long-term and Spillover Effects of Price Promotions on Retailing ..."

Dennis J. Zhang et al. (2020)

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DOI: 10.1287/MNSC.2019.3316

access: closed

type: Journal Article

metadata version: 2025-01-19

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Dennis J. Zhang, Hengchen Dai, Lingxiu Dong, Fangfang Qi, Nannan Zhang, Xiaofei Liu, Zhongyi Liu, Jiang Yang:
The Long-term and Spillover Effects of Price Promotions on Retailing Platforms: Evidence from a Large Randomized Experiment on Alibaba. Manag. Sci. 66(6): 2589-2609 (2020)

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