"Benefits of Customer Loyalty in Markets with Endogenous Search Costs."

Dmitri Kuksov, Mohammad Zia (2021)

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DOI: 10.1287/MNSC.2020.3668

access: closed

type: Journal Article

metadata version: 2021-06-01

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Dmitri Kuksov, Mohammad Zia:
Benefits of Customer Loyalty in Markets with Endogenous Search Costs. Manag. Sci. 67(4): 2171-2190 (2021)

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