"Should Price Increases Be Targeted? - Pricing Power and Selective vs. ..."

Aradhna Krishna, Fred M. Feinberg, Z. John Zhang (2007)

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DOI: 10.1287/MNSC.1060.0695

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type: Journal Article

metadata version: 2024-10-06

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Aradhna Krishna, Fred M. Feinberg, Z. John Zhang:
Should Price Increases Be Targeted? - Pricing Power and Selective vs. Across-the-Board Price Increases. Manag. Sci. 53(9): 1407-1422 (2007)

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