"Too Popular, Too Fast: Optimal Advertising and Entry Timing in Markets ..."

Gila E. Fruchter, Ashutosh Prasad, Christophe Van den Bulte (2022)

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DOI: 10.1287/MNSC.2021.4105

access: closed

type: Journal Article

metadata version: 2022-08-25

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Gila E. Fruchter, Ashutosh Prasad, Christophe Van den Bulte:
Too Popular, Too Fast: Optimal Advertising and Entry Timing in Markets with Peer Influence. Manag. Sci. 68(6): 4725-4741 (2022)

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