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"Brand livestream mode options: AI vs KOL livestream in the platform supply ..."

Name: dblp XML data dump
Creator: Schloss Dagstuhl - Leibniz Center for Informatics
Published: 1993
License: https://creativecommons.org/publicdomain/zero/1.0/
Keywords: dblp, XML, computer science, scholarly publications, metadata

Xiaoxue Yu et al. (2026)

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DOI: 10.1108/K-04-2024-0977

access: closed

type: Journal Article

metadata version: 2026-04-26

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  dblp key:
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  - https://dblp.org/rec/journals/kybernetes/YuLTLL26
Xiaoxue Yu, Tao Li, Qi Tan, Bin Liu, Hui Li:
Brand livestream mode options: AI vs KOL livestream in the platform supply chain. Kybernetes 55(1): 360-379 (2026)

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