"Interplay Between Online and Offline Realms: Examining Influencers' ..."

Hee-Jin Sim, Ahyun Kim, Sang-Soo Kim (2024)

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DOI: 10.3390/JTAER19040155

access: open

type: Journal Article

metadata version: 2026-03-28

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Hee-Jin Sim, Ahyun Kim, Sang-Soo Kim:
Interplay Between Online and Offline Realms: Examining Influencers' Impact and Ripple Effects on Beauty Product Sales. J. Theor. Appl. Electron. Commer. Res. 19(4): 3197-3213 (2024)

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