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"Exploring the Mechanism of AI-Powered Personalized Product Recommendation ..."
Shuyang Hu et al. (2025)
- Shuyang Hu, Jiaxin Liu, Honglei Li

, Jielin Yin, Xiaoxin Liu
:
Exploring the Mechanism of AI-Powered Personalized Product Recommendation on Generation Z Users' Spontaneous Buying Intention on Short-Form Video Platforms: A Perceived Evaluation Perspective. J. Theor. Appl. Electron. Commer. Res. 20(4): 290 (2025)

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