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ORCID"Strategic Use of Analytical CRM in a Market with Network Effects and ..."
- Eunjin Kim, Byungtae Lee:
Strategic Use of Analytical CRM in a Market with Network Effects and Switching Costs: Terminating Unprofitable Customer Relationships. J. Organ. Comput. Electron. Commer. 19(3): 153-172 (2009)
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