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"Decommoditization, Resonance Marketing, and Information Technology: An ..."

Name: dblp XML data dump
Creator: Schloss Dagstuhl - Leibniz Center for Informatics
Published: 1993
License: https://creativecommons.org/publicdomain/zero/1.0/
Keywords: dblp, XML, computer science, scholarly publications, metadata

Nelson F. Granados et al. (2011)

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DOI: 10.2753/MIS0742-1222280203

access: closed

type: Journal Article

metadata version: 2022-06-10

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  - https://dblp.org/rec/journals/jmis/GranadosKLL11
Nelson F. Granados, Robert J. Kauffman, Hsiangchu Lai, Huang-chi Lin:
Decommoditization, Resonance Marketing, and Information Technology: An Empirical Study of Air Travel Services amid Channel Conflict. J. Manag. Inf. Syst. 28(2): 39-74 (2011)

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