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"Management of trust in the e-marketplace: the role of the buyer's ..."
Myoung-Soo Kim, Jae-Hyeon Ahn (2007)
- Myoung-Soo Kim, Jae-Hyeon Ahn

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Management of trust in the e-marketplace: the role of the buyer's experience in building trust. J. Inf. Technol. 22(2): 119-132 (2007)

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