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"Celebrity Endorsement and Impulsive Buying Intentions in Social Commerce - ..."

Name: dblp XML data dump
Creator: Schloss Dagstuhl - Leibniz Center for Informatics
Published: 1993
License: https://creativecommons.org/publicdomain/zero/1.0/
Keywords: dblp, XML, computer science, scholarly publications, metadata

Yu-Qian Zhu, Dinna Amelina, David C. Yen (2020)

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DOI: 10.4018/JECO.2020010101

access: closed

type: Journal Article

metadata version: 2021-04-29

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Yu-Qian Zhu, Dinna Amelina, David C. Yen:
Celebrity Endorsement and Impulsive Buying Intentions in Social Commerce - The Case of Instagram in Indonesia: Celebrity Endorsement. J. Electron. Commer. Organ. 18(1): 1-17 (2020)

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