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"Firm AI Adoption Intensity and Marketing Performance."

Name: dblp XML data dump
Creator: Schloss Dagstuhl - Leibniz Center for Informatics
Published: 1993
License: https://creativecommons.org/publicdomain/zero/1.0/
Keywords: dblp, XML, computer science, scholarly publications, metadata

Jing Chen, Wenkai Zhou, Gary L. Frankwick (2025)

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DOI: 10.1080/08874417.2023.2277751

access: closed

type: Journal Article

metadata version: 2025-09-06

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Jing Chen, Wenkai Zhou, Gary L. Frankwick:
Firm AI Adoption Intensity and Marketing Performance. J. Comput. Inf. Syst. 65(2): 172-189 (2025)

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