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"Why Do We Follow Virtual Influencer Recommendations? Three Theoretical ..."
Anika Nissen et al. (2025)
- Anika Nissen, Colin Conrad, Isabella Seeber, Aaron J. Newman:

Why Do We Follow Virtual Influencer Recommendations? Three Theoretical Explanations from Brain Data Tested with Self-Reports. J. Assoc. Inf. Syst. 26(4): 5 (2025)

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