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"Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant ..."

Name: dblp XML data dump
Creator: Schloss Dagstuhl - Leibniz Center for Informatics
Published: 1993
License: https://creativecommons.org/publicdomain/zero/1.0/
Keywords: dblp, XML, computer science, scholarly publications, metadata

Xianghua Lu et al. (2013)

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DOI: 10.1287/ISRE.1120.0454

access: closed

type: Journal Article

metadata version: 2020-03-13

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  dblp key:
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  persistent URL:
  - https://dblp.org/rec/journals/isr/LuBHF13
Xianghua Lu, Sulin Ba, Lihua Huang, Yue Feng:
Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews. Inf. Syst. Res. 24(3): 596-612 (2013)

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