"Artificial intelligence in business-to-business marketing: a bibliometric ..."

Runyue Han et al. (2021)

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DOI: 10.1108/IMDS-05-2021-0300

access: closed

type: Journal Article

metadata version: 2025-01-27

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Runyue Han, Hugo K. S. Lam, Yuanzhu Zhan, Yichuan Wang, Yogesh K. Dwivedi, Kim Hua Tan:
Artificial intelligence in business-to-business marketing: a bibliometric analysis of current research status, development and future directions. Ind. Manag. Data Syst. 121(12): 2467-2497 (2021)

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