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"How people utilise tweets on movie selection? The reverse effects of e-WoM ..."
Hyunjeong Kang, Sangmi Chai, Hyongsuk Kim (2017)
- Hyunjeong Kang, Sangmi Chai, Hyongsuk Kim:

How people utilise tweets on movie selection? The reverse effects of e-WoM valence on movie sales. Int. J. Mob. Commun. 15(5): 537-553 (2017)

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