"The puzzle of experience vs. memory: Peak-end theory and strategic ..."

Manning Li, Zhenhui (Jack) Jiang, Guanghui Ma (2023)

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DOI: 10.1016/J.IM.2022.103749

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type: Journal Article

metadata version: 2023-04-29

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Manning Li, Zhenhui (Jack) Jiang, Guanghui Ma:
The puzzle of experience vs. memory: Peak-end theory and strategic gamification design in M-commerce. Inf. Manag. 60(2): 103749 (2023)

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