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"Using context to improve the effectiveness of segmentation and targeting ..."
Maria Francesca Faraone et al. (2012)
- Maria Francesca Faraone, Michele Gorgoglione, Cosimo Palmisano, Umberto Panniello

:
Using context to improve the effectiveness of segmentation and targeting in e-commerce. Expert Syst. Appl. 39(9): 8439-8451 (2012)

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