"Optimizing referral reward programs under impression management ..."

Ping Xiao, Christopher S. Tang, Jochen Wirtz (2011)

> Home

Details and statistics

DOI: 10.1016/J.EJOR.2011.05.042

access: closed

type: Journal Article

metadata version: 2024-05-07

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/eor/XiaoTW11
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/eor/XiaoTW11
Ping Xiao, Christopher S. Tang, Jochen Wirtz:
Optimizing referral reward programs under impression management considerations. Eur. J. Oper. Res. 215(3): 730-739 (2011)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.