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"Captivating consumers: the role of broadcaster image and speech rate in ..."

Name: dblp XML data dump
Creator: Schloss Dagstuhl - Leibniz Center for Informatics
Published: 1993
License: https://creativecommons.org/publicdomain/zero/1.0/
Keywords: dblp, XML, computer science, scholarly publications, metadata

Mingyao Hu et al. (2025)

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DOI: 10.1080/17517575.2025.2498763

access: closed

type: Journal Article

metadata version: 2025-08-05

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Mingyao Hu, Sohail S. Chaudhry, Zhongzhi Liu, Peggy E. Chaudhry:
Captivating consumers: the role of broadcaster image and speech rate in enhancing engagement in e-commerce live streaming. Enterp. Inf. Syst. 19(5-6) (2025)

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