"The relationship between retailer-hosted and third-party hosted WOM ..."

JaeHong Park, Bin Gu, HoonYoung Lee (2012)

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DOI: 10.1016/J.ELERAP.2011.11.003

access: closed

type: Journal Article

metadata version: 2022-11-15

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JaeHong Park, Bin Gu, HoonYoung Lee:
The relationship between retailer-hosted and third-party hosted WOM sources and their influence on retailer sales. Electron. Commer. Res. Appl. 11(3): 253-261 (2012)

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